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Back to School – ALDI
Art

ALDI knows back to school shopping can be a bit of a chore – with endless items and multiple stops – especially when you could still be enjoying summer holidays. And that’s why ALDI is putting the fun into going back to school through a new campaign via BMF Sydney which features the adventures of AL & DI.

Story

This year sees AL & DI go back in time, escaping dinosaurs and mummies, as they collect all the goodies for the school year ahead. The animated characters reveal an incredible Special Buys Back to School sale, with everything from notebooks and shoes to backpacks and for less than $20. Not forgetting a wide variety of tasty lunchbox favourites to keep the little ones active all day and with no artificial colours storewide there are even more reasons to stock up at ALDI.

Craft

Using 2D animation and fun illustrations Mighty Nice brought to life the characters AL and DI offering a helping hand to parents while appealing to little kids too.

  • Director
    Greg Sharp
  • Head of Production
    Tina Braham
  • Truba Producer
    Nina Knezevic
  • Junior Producer
    Diana Angelius
  • Design
    Greg Sharp
    Georgia Kriss
    Tim Cannan
  • Animation
    Greg Sharp
    Tim Cannan
    Levi George
    Joel Williams
  • Compositor
    Claudio Berinato
  • Sound
    Otis Studios
  • Agency
    BMF