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King : Candy Crush

“From the first pitch frame to the beautifully detailed finished film, our lovely colleagues at Mighty Nice strove to take this project to another level.”

Art

The Candy Crush TVC challenge was to take all the visual elements from the game and bind them together into a world that is recognisable to game lovers, but also a believable new world. A world where 2D characters sit alongside translucent 3D jelly frogs and, of course, giant volatile candies.

A World of Candy

Story

Candy Crush is the second of two major brand spots for King via Albion and Nexus Productions London.

The characters are animated in an aesthetically pleasing mix of 2D animation projected onto 3D planes, which blend seamlessly into a full CG landscape of epic Candy proportions.

We had a lot of fun making this spot, problem solving every step of the way. We hope you enjoy it as much as we do!

Candy Crush

Craft

We love mixing traditional 2D animation with all the lovely rendering you can do in 3D. We initially animated all the characters (except the frog) as line drawings, then coloured them – and finally imported them into 3D and placed them on cards.

This immediately looked very tasty, but then when 2D feet stamp into a jelly traps or when Tiffi catches the 3D mystery candy the overall lighting and rendering really bind it all together, making something that possibly shouldn’t work, look brilliant.

The Mix