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Art

The circle motif had already been established by the existing design and animations for Girl Effect. It is a perfect symbol for cyclical benefits of the Girl Effect program. In a pattern, a circle can represent community and strength.

We also took inspiration from traditional arts and craft of the African nations, plus modern curved shapes.

Story

The Girl Effect is a movement that reveals the potential of 600 million adolescent girls to end poverty for themselves and the world. Less than two cents of every international aid dollar spent in the developing world is earmarked for girls.

The Girl Effect focuses on girls between the ages of 12 and 22 because when girls reach adolescence, opportunities are won or lost, often for a lifetime.