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WWF : The Adventures of Harry Ficus
Art

When we were asked to bring this little guy to life, we jumped at the chance – who wouldn’t, right? Working with the creative guys at Leo Burnett’s; Brad Grey, Jim Walsh, & Johnny Pajak, this job was a true love creation

 

Story

The campaign asks people to be more aware when buying everyday items such as furniture, tissues, and paper, to look for FSC certification so that they can make a positive impact on the environment and the way it is managed. This a fully integrated campaign that consists of a soon to be released ‘The Adventures of Harry Ficus’ children’s book.