AgencyJWT MelbourneClientMelbourne Writer's Festival
MWF : Where Stories Meet…
“Working with Mighty Nice on the Melbourne Writers Festival was a fantastic experience.
With a complex script and very short time frame, the team at Mighty Nice showed great creativity and brilliance to bring our script to life with a lot of passion, enthusiasm and commitment to the work.”
ECD, JWT Melbourne/Australia
As commercial directors, designers and animators, we are always on the lookout for a great script. With the talents of the Writers Festival at the back of us we were in luck and the challenge was really in trying to match the words with equally exciting visuals. We created a typographic journey through genres, animating to the words of the authors quite literally. They were also the voice talent.
The animation was made for cinema, and also for screening on a large public screen in Federation Square Melbourne for the weeks of the festival.