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NIKE: Psychedelic Lava

“Both the Panda and the Lava colors sold out on the SNKRS app before the actual launch day! Everyone has LOVED the characters and the video. Your team is AMAZING!”

Art

Printed inside each of these shoes is a little lava lamp character with swirly eyes called “Psychedelic Lava”. We imagined what would happen if he broke free of his lamp and expanded his horizons. A fast-paced edit to music of animation styles and interpretations of the character, using colours from the shoes.

Meet Psychedelic Lava

Story

Psychedelic as a theme really opens the doors to just about anything and we embraced this wholeheartedly. Face melting, crystal caves, black light worlds and spinning eyeballs. Tripping out!

Face-meltingly Awesome

Craft
  • Director
    Darren Price
  • Senior Producer
    Tina Braham
  • Head of Studio
    Jeremy Howdin
  • Design
    Bonnie Forsyth
    Michael Shiao Chen
  • Model/Surface
    Tessa Eden
    William Harrison
  • 2D Animation
    Bonnie Forsyth
    Michael Shiao Chen
    Tessa Eden
    Duncan MacLaren
    Ella Sanderson
    Georgette Stefoulis
  • 3D Animation
    Duncan MacLaren
  • Composite
    Darren Price
  • Junior Producer
    Diana Angelius