QBE : Launch

Fate seems to have a grudge against this quirky family as they submit to car-crushing hailstorms and roof-wrecking thunderstorms. Luckily their mishaps are 100% covered by QBE Insurance.


We loved crafting the ownable and unique look for the QBE story world. Using bold geometric forms as inspiration for our designs, we developed a set of stylised, quirky characters that could exhibit a tonne of charm when brought to life in animation.


We were approached to design and craft a set a cast of characters for QBE, and to flesh out an expandable world through which an endless amount of insurance stories could be told. A classic narration-driven format was used to set up each story, preparing the viewer for another little sequence of shenanigans.

With the growth of the campaign, our family of characters and stories has grown into a charismatic quirky cast that has travelled nation-wide.


With a detailed lighting and texturing approach, we aimed to give the characters and environments a very tactile and physical quality. Combined with an exaggerated animation approach, and a world teeming with fun details, we developed a recognisable look for the QBE characters and their world, that can expand indefinitely as the campaign grows.