In this piece we got to introduce a new family to the QBE brand, which meant designing some brand new characters and home. We really relished the chance to grow the QBE universe.
Core came to us with a great new campaign, a simple way to let QBE help you switch from the competition and get a better deal in the process, and we worked hard on keeping the story telling clear while being sure to keep the playfulness of the QBE world. We also created new characters tell this story – Jen, the multitasking, world beating mum and her helpful twins, Mila and Oscar. We really take our time when it comes to characters and their relationships with each other. It’s a subtle thing, it always takes these stories to a much more rewarding place.
Send and Switch
Having established a great look and feel in previous campaigns, you might think we didn’t have to refine much for ‘Send & Switch’. But every job presents new challenges, and sometimes we might just add Too Many Fingerprints into the plasticine (now dialled back). Interior daylight, exterior house surfacing and power-pole wood also needed fresh investigations.
Light & Texture