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Universities Australia : Keep It Clever

“Darren and the gang at Mighty Nice did an incredible job in what was an incredibly short amount of time. They took our idea and ran with it to create a sad yet heartwarming, beautiful film.”

Art

Mighty Nice can sometimes get a bit caught up in all things computer’y… 3D CGI up the wazoo!

And so a call for a loose hand drawn style of traditional animation with a limited colour palette was very well received in the studio. It was an incredibly enjoyable process. All the way from designing the saddest creature with the best bounciest butt that Noah’s Ark had left behind through to deciding which pen thickness to use in TV paint. All good.

We particularly liked that each scene had it’s own gag and colour space, lending to strong, simple print images and follow through on the Universities Australia website. It’s nice when it all works so well.

Story

Australia could be left behind unless University Education and research is supported.

Our job was to give this strong message a face. Or a number of very cute – and sometimes sad faces. The tiny penguin left on top of the iceberg. A caveman seperated from the booty shaking with the splitting of the continents. A sailor trapped outside the submarine. Repetition of message with variety, gags, and a call for empathy. It all builds and comes together nicely at the end.

Don’t get left behind

Craft

We really felt like we had the ultimate team on this project. Everyone liked the message and the style immediately – so the high quality of animation and the crafting of the film came more easily than usual.

  • Director
    Darren Price
  • Producer
    Fi Patterson
  • Designer
    Pete Yong
  • Animation Director
    Alex Grigg
  • Animator
    Mike Singca
  • Animator
    Ben Ommundson
  • Animator
    Aaron McDonald
  • Compositor
    Denis Bouyer
  • Artworker
    Ling Siu

Keep it Clever