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Volkswagen Passat : Bobble

“It’s amazing how Mighty Nice was able to create 7 unique worlds for our 7 animated families, in such a short period of time… They have a lot of talented people over there.”

Art

We set this spot in the Great Lakes area of North America – each spot had a different colour palette and setting. This one features beautiful vistas, trickling streams and an open highway. We also added the fun character of the dog, comically huge and hairy.

A driving beat…

Story

A fun day out fishing for our Bobble family sees them bopping along in time with a bobble-head toy. A new VW Passat feature – Adaptive Cruise Control – saves the family from a car that quickly changes lane in front of them.

…gets the heads a bopping.

Craft

In these spots we wanted to achieve top-notch quality featuring traditional character animation, with rich, beautiful environments and amazing car shots. Creating this kind of imagery from 2D illustrations requires a stupendous amount of talent and called for a great team.

  • Director
    Alex Weight
  • Executive Creative Director
    Darren Price
  • Animation Director
    Ben Ommundson
  • Art Director
    Softly Dunstan
  • Head of Production
    Gabrielle Joosten
  • Producer
    Jane Reynolds
  • Head of Studio
    Jeremy Howdin
  • Storyboards
    Pete Yong
  • Character Design
    Shane Devries
  • Environment Design
    Chris Jones
    Jason Pamment
  • Background Design
    Kelly Wallwork
  • 3D Layout
    Charles Ewart
    Lucas Michaels
  • After Effects, Edit & Titles Animation
    Mike Singca
  • Animators
    Aaron McDonald
    Catriona Drummond
    Jeremy Carlen
    Joel Williams
    Richard Chhoa
  • 2D Character Clean Up & Colour
    Bonnie Taylor Forsyth
  • Compositing Lead & Look Development
    Vincent E Sousa
  • Compositing
    Chris Angelius
    Deborah Ho
    Jeremy Carlen
    Kallie Ennever
    Laura Heath
  • Lighting & Rendering
    Boris Fomin
    Choung Vu
    Dominic Lau
    Serge Astahov
  • 2D Texturing & Painting
    Kallie Ennever
    Ling Siu
    Oliver Abbot

Groovers at heart, the team works the floor.