“I was really attracted to this brief for its commitment to telling real stories, in an evocative, visceral storytelling style. I think I also revelled at the opportunity to meet people from all walks of life, collect their stories, and find a way to present their journey that authentically supported their voice.”
ROBERTINO ZAMBRANO DIRECTOR
The One Show is the world’s most prestigious award show in advertising, design and digital marketing.
Duncan Channon / San Francisco
CLIENT / BRAND
California Tobacco Control Program / California
Huge congratulations to our Robertino Zambrano for his win at The One Show 2022 for our recent CTCP spots. California Tobacco Control and Duncan Channon were looking to make a series of spots that connected with smokers and vapers at a deeply emotional level, allowing actual smokers and vapers to tell their stories. All smokers have something in common – the story of their journey. “I was really attracted to this brief for its commitment to telling real stories, in an evocative, visceral storytelling style.” says Robertino.