“By combining beautiful matte paintings with CG modelling and careful compositing, it allowed us to bring the city to life and create atmospheric shots that served the story and the product.”
Executive Creative Director
feel real, yet simplified
We had a number of design challenges with this project. We wanted stylised, human characters that are simplified from reality. Yet still observational in the way they capture fashion, haircuts, and the character of a person. To feel real, yet simplified. The environment needed to be detailed, and feel recognisable, but still be stylised by the artists
We aimed to keep it light hearted, following a young dad chasing a getaway balloon through the streets of the city. At every turn there are potential concerns, but with dynamic, fluid animation, we show our hero dodging and weaving in chase to eventual success and an emotional ending.
This film has an optimistic animated story with the simple message that we can now live freely and with more confidence, thanks to the new consumer respirator from 3M.
One element that was exciting to us on this project was creating simulated cloth entirely within Marvelous Designer. Fabric can be tricky to get right, but with this approach we saw convincingout-of-the-box results that required minimal tweaking quickly. It proved to be a huge time-saver once we worked out the pipeline, and created some of the nicer moments of animation in the spot.