“Working with Mighty Nice was wonderful from start to finish. They’re great collaborators, gave the project lots of love, and are just all-around great people. Their creative excellence is unmatched.Can’t wait ‘til the next one!”
Apple Music Producer
Putting the super in Super Stars
Elton, Ciara, and J Balvin walked into a bar… Ok, that’s about as far as we can take that one… But suffice to say we were VERY excited to be working with some of the world’s biggest artists on this campaign for Apple Music.
This job required us to draw some of the most recognisable faces on the globe – and a few nails were bitten as we waited for concept sketch sign-off. Then we ramped up the volume as we gave life to each portrait for these short films promoting Apple’s live radio shows. Each animation has its own mixed-media, multi-textured look to match the vibe of the artist. Ciara sends us into a fiery spin.
J Balvin drowns us in a colour wave. And the Rocket Man himself takes us on a flight through outer space.
Animation to the rescue
Created during lockdown, Apple had to make the pivot from their planned live-action shoots for these promo videos. It was animation to the rescue here – because even super stars were stuck at home.
This project really showcased the might of our creative family – and put Australian talent on very global stage. Our capacity to create many styles is what won it for us. Under Darren’s creative direction, we pushed the limits of stylistic range, while maintaining consistency.
It was hugely collaborative adventure with the team at Apple. Mighty fun work for some really nice people.