MULTIPLY

for Apple

and Apple Music

MULTIPLY

for Apple
and  Apple Music

“Working with Mighty Nice was wonderful from start to finish. They’re great collaborators, gave the project lots of love, and are just all-around great people. Their creative excellence is unmatched.Can’t wait ‘til the next one!”

Amanda Claire

Apple Music Producer

Putting the super
in Super Stars

Elton, Ciara, and J Balvin walked into a bar… Ok, that’s about as far as we can take that one… But suffice to say we were VERY excited to be working with some of the world’s biggest artists on this campaign for Apple Music.

This job required us to draw some of the most recognisable faces on the globe – and a few nails were bitten as we waited for concept sketch sign-off. Then we ramped up the volume as we gave life to each portrait for these short films promoting Apple’s live radio shows. Each animation has its own mixed-media, multi-textured look to match the vibe of the artist. Ciara sends us into a fiery spin.

J Balvin drowns us in a colour wave. And the Rocket Man himself takes us on a flight through outer space.

Animation to the rescue

Created during lockdown, Apple had to make the pivot from their planned live-action shoots for these promo videos. It was animation to the rescue here – because even super stars were stuck at home.

This project really showcased the might of our creative family – and put Australian talent on very global stage. Our capacity to create many styles is what won it for us. Under Darren’s creative direction, we pushed the limits of stylistic range, while maintaining consistency.

It was hugely collaborative adventure with the team at Apple. Mighty fun work for some really nice people.

and the most decent human beings you’ll probably ever meet…

Ciara

DIRECTOR

Darren Price

HEAD OF PRODUCTION

Tina Braham

PRODUCER

Diana Angelius

HEAD OF STUDIO

Jeremy Howdin

ART DIRECTOR

Florian DKS

STORYBOARD

Michael Shiao Chen

DESIGN

Michael Shiao Chen, Jason Pamment

MODEL/SURFACE

Andrew Kimberley, Trent Rogan

RIG

Tessa Eden

LAYOUT / ANIMATION

Michael Shiao Chen, Alexandre Belbari, Duncan MacLaren Lighting, William Harrison

COMPOSITE

Nicholas Bulman, Gary Fouchy, Fiona Lu

DIRECTOR

Bonnie Forsyth

HEAD OF PRODUCTION

Tina Braham

HEAD OF STUDIO

Jeremy Howdin

STORYBOARD

Bonnie Forsyth

DESIGN

Alex Kiesling

ANIMATION

Leanne Lee, Bonnie Forsyth, Eamonn O’Neill

CLEANUP AMIMATION

Alea Trinajstic

COMPOSITE

Chris Angelius

DIRECTORS

Jarrod Prince and Andrew Onorato

HEAD OF PRODUCTION

Tina Braham

PRODUCER

Diana Angelius

HEAD OF STUDIO

Jeremy Howdin

DESIGN

Andrew Onorato, Jarrod Prince

AMIMATION

Jarrod Prince, Andrew Onorato, Nikhil Markale

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