The organic design was inspired by growth, blooming, fluid sexuality and First Nations identity, with Dja Dja Wurrung and Yorta Yorta artist ENOKi masterfully weaving all of these ideas together.

This 2D animation tells the narrative of the transformation and re-birthed queer identity, instilled and nurtured by the local Australian landscape, flora and fauna.

They wear an outfit inspired by the sails of the Sydney Opera House, costume styled “sunnies” and a Bondi Beach Lifesaver cap. The concept of the character emerging from their shell connects with the campaign themes of ‘emerging identity’.

To convey this sense of growth and unveiling of our hero, we used traditional 2D, frame-by-frame cel animation to best capture the fluidity and organic movement.