“Mighty Nice are such a talented bunch and an absolute delight to collaborate with.The work they delivered pretty much speaks for itself… I look forward to working with them on future projects.”
MATTHEW HUGHES
BMF Designer / Art Director / Project Partner
Democracy bureaucracy
but, like… cooler
Politics can be colourful, but government advertising is generally… well, not. The ask here? Create a plasticine animation that represents the diversity of the Australian community. Capture the cultures, religions, dreams, and people that represent the rainbow of an entire nation.
No biggy. Oh and make sure you steer clear of the colour palette of any particular political party.
Shaping Australia
frame by frame
Before we were even voted in for the job, the entire storyboard was lovingly hand-painted in soft pastels for community testing.
This project came with technical challenges that broke a few brains but turned into something we love to watch to this day.
In the early stages of the pitch and project this was a truly collaborative effort as we all researched modern, plasticine animation effects and colour palettes. Bonnie Forsyth took the lead in the animation, relying on a 2D drafting process to guide the 3D team, and Gary Fouchy refined the final grade and print deliverables.
Together we explored plasticine animation effects.
and the most decent human beings you’ll probably ever meet…
