MicrowaveWorld

for  Birdseye

and J.Walter Thompson Melbourne

microwaveworld

for  Birdseye
and  J.Walter Thompson Melbourne

A sweet, sizzling spot for Microwave Hot Chips. With comedic deliveries, top-notch 3D characters and a charming miniature world, this hot little paradise delivers with a ding!

DARREN PRICE

Director

Focus is always
on the chips!

Birdseye MicrowaveWorld has a nice mix of animation and live action footage. We feature fun details in the background, but always have the product big and beautiful in foreground.

The rotation of the microwave slowly becomes apparent, and by the end of the spot reveal we are in a microwave as a cheeky school kid peers in waiting impatiently for golden joy.

Blend of live-action
+ animation

and the most decent human beings you’ll probably ever meet…

DIRECTOR

Darren Price

director of photography

Tony Luu

senior producer

Tina Braham

animation director

Duncan MacLaren

HEAD OF STUDIO/VFX SUPERVISOR

Jeremy Howdin

Designer

Bonnie Forsyth

producer

Matt Reeder

Junior producer

Diana Angelius

Model/Surface

William Harrison, Trent Rogan

Model/surface

Andrew Kimberley, Billy Harrison, Karen Etherington

Lighting

Trent Rogan

VFX

Dylan Neill

Compositer

Maxence Peillon, Fiona Lu

Grade

Marcus Timpson

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