“I was attracted to this brief for its commitment to telling real stories. I revelled in the opportunity to meet people from all walks of life and find ways to authentically present their journey and their voice.”
Robertino Zambrano
Director
Putting our Might
where it matters most
Did we mention we have an Oscar-nominated director in the Mighty Nice mix?! Oh yeah we do. Director Robertino Zambrano lost count of the number of hours he spent talking to ex-smokers to make these films for CTCP – and the depth of his investigation really shines through.
Creativity for a cause is where we thrive, and the evocative, visceral style of storytelling was a pleasure to capture. Poignant and beautiful. Empathetic and authentic. Mighty, mighty nice work from the Mighty Nice fam.
Authentic, empathetic
and evocative
Each animation has its own unique style, adapted to the authentic voice and personality of each smoker and their journey. The stories were created with the view of inspiring others to quit smoking for good – no matter how imperfect the path may be.
and the most decent human beings you’ll probably ever meet…
DIRECTOR
Robertino Zambrano
EDITOR
Simon Adams
LEAD ANIMATOR / MOTION DESIGNER
Brian Neong San (STEVEN & RYAN)
ANIMATOR / MOTION DESIGNER
Max Wanniaratchy (STEVEN)
3D ARTIST
Trent Rogan (GEORGE), Charles Ewart (RYAN)
2D ANIMATORS
Lester Chan (GEORGE & RYAN), Leanne Lee (GEORGE), Michael Shiao Chen
(RYAN)
