“Music has always had a big influence on my work, and making a music video seemed like a natural progression of that. Getting the opportunity to work on this video with such great collaborators – Chvrches, Hayley Williams, and Mighty Nice – meant the reality turned out even better than I’d imagined.”
JAMIE MCKELVIE
Co-Director & Comic Artist
Super telekinetic
powers
Sometimes taking the high road can be a super hero strength in itself, so in this animation the band were blessed with super telekinetic powers – having the ability to move objects through mind power. The animation was set amongst a New York city skyline, as the band members magically fly like angels through clouds and around city skyscrapers. “Bury It and Rise Above” may be the new inspirational mantra for 2016.
With an upbeat track and positive lyrics and tempo inspiring people to take the high road when things go awry. Everyone loves music videos; they bring a visual heart to a song. When you add the art of animation, mix it with fantastic music artists and a brilliant song, you have the recipe for a music clip that is truly spectacular.
Inspiration
for 2016…
Inspiration
for 2016…
The beauty of the final, completed work is the craft. The artists at Mighty Nice loved working with the freedom of colours used in the background and environment designs. The technical and artistic fusion of mixing 2D, matte paintings and 3D character renders, particles and animation, all brought together by some nice compositing and crafting, makes this a truly unique piece of artistry.
Darren Price, ECD says: “The team at Mighty Nice were amazing. I enjoyed watching everyone work together; bouncing ideas off each other, and helping out where needed. The commitment to the art of the piece was extraordinary. The studio was filled with energy and there was a fantastic creative vibe around the whole project.”
and the most decent human beings you’ll probably ever meet…
DIRECTOR
Darren Price
CO DIRECTOR
Jamie McKelvie
ART DIRECTOR
Vincent E Sousa
HEAD OF PRODUCTION
Gabrielle Joosten
PRODUCER
Jane Reynolds
CO-PRODUCER
Nexus: Isobel Conroy
HEAD OF STUDIO
Jeremy Howdin
STORYBOARDS
Murray Debus
Bonnie Taylor Forsyth
EDIT
Andrew Corsi
EDIT ASSIST
Oscar Torres Inchaustti
ENVIRONMENT DESIGN
Anthony Vivien
Jamie McKelvie
Joshua Moy
CHARACTER DESIGN
Jamie McKelvie
MODELLING
Greg Petchkovsky
Charles Ewart
Michael Tebble
Trent Rogan
Rey La Torre
Caitlin-Rose Keegan
PARTICLE SIMULATIONS
Charles Ewart
3D LEAD
Serge Astahov
LIGHTING & RENDERING
Trent Rogan
Rey La Torre
Caitlin-Rose Keegan
Winnie Mach
Pradeep Sundaram
RIGGING
Michael Tebble
3D ANIMATION SUPERVISOR
Duncan MacLaren
3D ANIMATION
Lawrence Wong
Mike Singca
Michael Tebble
Milly Mortensen
Megan Brewty
Elise Spalding
2D ANIMATION LEAD
Bonnie Taylor Forsyth
2D ANIMATION
Catriona Drummond
2D CLEAN UP & COLOUR
Andrew White
Joshua Moy
Haien Kim
HAIR DYNAMICS
Jonathan Gibson
Michael Tebble
COMPOSITING SUPERVISOR
Vincent E Sousa
COMPOSITING
Kallie Ennever
Jeremy Carlen
Gerard Holmes
Fiona Lu
Nelson Restrepo Quintero
Marcia Kelly