orange brick road

for Jack Watts Currie

and Ethical Nutrients

orange brick road

for Jack Watts Currie
and Ethical Nutrients

“Their name says it all. I can see why they didn’t choose Mighty Good, but a Bastard to Deal With, Mighty Whatever You Want, Mighty Big Egos, Mighty Same-Same or even Mighty Un-pleasant Fiscal Surprises Along the Way.

Nope. Nice.

Personally, I think they have underplayed themselves. Mighty Wonderful, that’s more appropriate. Well done Mighties on a mighty wonderful experience, wonderfully interpreted and wonderfully executed.”

FROM A MIGHTY APPRECIATIVE JACK WATTS CURRIE

Founder of Jack Watts Currie Agency

Visuals
Support Story

The city at the beginning is made of artificial materials. Metals, plastic and perspex. Man-made, cold, hard and impersonal. Our characters in contrast are much softer looking – made of wood and beautiful fabrics. Their colours are warmer and more appealing. They do not belong to and they do not like the hard world around them.

The TVC begins with a middle-aged, healthy couple traversing a grim city. Luckily, they are not easily swayed by the dodgy deals and overbearing signage in these dire streets, and look further afield to find themselves on an orange brick road, but where does it lead? From darkness, to light. They step out from the shadows and find a wonderfully vibrant, bustling world. A new promised land.

Viewers will feel like Dorothy when she steps into Oz. The Ethical Nutrient land – bright, lush, hopeful – is a breath of fresh air in this bustling, tech-heavy world.

A truly international
project!

We resolve to our natural environment. Again made of woods, fabrics, and paper, our characters now look completely at home. They fit in, and have found their place and partner with Ethical Nutrients. We loved incorporating some practical miniature models into the pipeline to break up the perfection of CGI and add an extra level of warmth and stand-out.

A Mighty Crew with Nice Talent

and the most decent human beings you’ll probably ever meet…

DIRECTOR

Darren Price

director of photography

Simon Higgins

art director

Softly Dunstan

head of production

Tina Braham

Junior producer

Diana Angelius

Head of studio

Jeremy Howdin

Design

James Gilleard, Jason Pamment

MODEL & SURFACE

Gregory Petchkovsky, Akhil Mittal, Tristan Lock, Tessa Eden, Trent Rogan

rigging

Michael Tebble

animation

Duncan MacLaren

light & render

Rowan Karrer, Rebecca Selmes, Trent Rogan

composite lead

Vincent E Sousa

Compositor

Kallie Ennever, Daniel Alvarez

Motion graphics

Gareth Chang

practical model build

Yippee Ki Yay

Grade

White Chocolate

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