“This project was a wonderful opportunity to collaborate with fellow Nexus Director, and an old friend, Alex Grigg, who spearheaded the animation direction on the ground which would not have been possible to create this without the amazing support of Tina, Diana and the rest of the Mighty Nice team.”
Robertino Zambrano
Director at Nexus Studios
Angie’s Story | ‘Wall’
It’s always a creative and narrative challenge to find and respond to such authentic and personal stories as these. Each film needed to be a vehicle to convey the emotional state of the courageous individuals who volunteered their stories for this campaign.
Our directors needed to find metaphors which didn’t directly reference gambling-related imagery, which could trigger our primary audience of this campaign.This forced us to dig deep to find the primary emotional core of each story which made for better films.
By creating abstracted, animated vignettes it leaves space for viewers to interpret these stories on a personal level and hopefully provide that moment of connection for those that need it the most.
Robin’s story | ‘Magnet’
Sharon’s story | ‘Grip’
A Mighty Crew with Nice Talent
and the most decent human beings you’ll probably ever meet…
