When this brief landed on our desk, Bonnie knew she wanted to tackle it head-on; inspired by film noir. She wanted to enhance the drama by pushing the balance between negative space, playing with shadow and textural details. Bonnie focussed on strong silhouettes to indicate form, and used small details like carefully illustrated internal line-work and gradients to direct the audience’s focus. She minimised environments down to a few forms here and there so that the focus is on the visual and narrated metaphors.

Bonnie especially loved working in such a cinematic way with no multiple aspect ratio deliveries and an open ended length of film. It was almost straight storytelling as opposed to advertising for TVC or social. She got to fully stretch her creative potential, thoroughly enjoying the challenge.