“The minute we saw ‘Holding out for a Zero’, we knew this was the idea to take to market – big, bold and uplifting.”
DAVID GREIG
General Manager, HBF
POWER BALLADS
Our team was excited to jump right in after we scored this brief. Taking a deep-dive into the iconic 80’s hair styles, we couldn’t wait to dress our favourite marsupials in some backlit, smoke haze scenes.
Mighty Nice and Leo Burnett Melbourne united again to bring back HBF’s sassy, straight-talking quokkas and celebrate the health insurer’s 0% premium increase in 2020.
Celebrating 1.2m views on Youtube, this spot is the is the fourth instalment from Mighty Nice x Leo Burnett x HBF.
To the Max!
Using as many 3D animated assets as we could from the 30 second spot, we were also asked to create an extended lyric video to run alongside in socials.
and the most decent human beings you’ll probably ever meet…
director
Darren Price
art director
Gary Fouchy
head of production
Tina Braham
Producer
Diana Angelius
Head of studio
Jeremy Howdin
Storyboarders
Mriganka Bhuyan, Bonnie Forsyth
Designers
Monica Higgins, Bonnie Forsyth
Model & Surface
Tessa Eden, Billy Harrison, Trent Rogan, Ali Zreik
rigging
Tessa Eden, Ali Zreik
animators
Duncan MacLaren
fur
Billy Harrison
Light & Render
Billy Harrison, Trent Rogan, Tessa Eden
composite lead
Gary Fouchy
compositors
Fiona Lu, Daniel Alvarez
Tessa Eden
lyric video
Motion Direction : Peter Nizic
Design : Monica Higgins
