Our brief was to bring the safe spaces these important conversations take place in to life with a gentle strength and authentic personality. This project was another important National campaign with our good friends at BMF.

The live action was expertly directed by AJ Greenwood from Finch and then the animated sequences were directed in unique story-driven styles by Mighty Nice directors Bonnie Taylor Forsyth, Mike Lomas and guest director, Will Pietsch.

“I love the idea of seeing crossover between worlds. It’s a way to introduce the animation without an abrupt switch, which speaks to the easing into difficult conversations so that they become easier.”
– Mike Lomas , Animation Director

It also drew on experience we have had with other recent PSA campaigns, where animation was used to shine a light on hidden stories.

We used light as the visual depiction of conversation and connection. Our mother and daughter’s talk pushes back the vines and allows them to step out into the dappled light. The gamers scene lights up and is filled with warmth as they talk. And the lamplight between gran and grandaughter spreads to push back the intruding shadow from the doorway as they connect.

This project was a balance of craft and restraint – so that the medium enriches but never overwhelms the important underlying message. It was a privilege to lead this national campaign and show that a world that’s safe for our kids from child sexual abuse, can be created together, one preventative talk at a time.