“Lava sold out on the SNKRS app before the actual launch day! Everyone LOVED the characters and the video. Your team is AMAZING!
“Lava sold out on the SNKRS app before the actual launch day! Everyone LOVED the characters and the video. Your team is AMAZING!
KATIE PRICE
Creative Producer | Nike Sportswear
A psychedelic trip
worth taking
The world’s most recognisable shoe brand? You may have heard of them?
Nike approached us after they saw Halloween Kitty – a team bonding exercise that started as a nice idea and took on a weird little life of its own.
The creative process for Halloween Kitty looked something like this:
1. “This is fun.”
2. “This feels like hard work.”
3. “Why did we do this?!”
Thankfully, the diversion paid off for us – quite literally – with the Nike collab.
Face melting, crystal caves
black light worlds and
spinning eyeballs ….
Inflatable unicorn horns
sell sneakers
Nike had seen our Halloween post and reached out to us to do something similar with the character printed inside their shoes. And look. We’re not going to play it cool: It was amazing.
A lovely reminder that sometimes it is worth investing in some creative/ experimental play for the fun of it.
Psychedelic Lava by Nike
Another nice idea made mighty
and the most decent human beings you’ll probably ever meet…
