‘It goes without saying – but I will anyway. This was such a beautiful job. The creative team are nothing short of thrilled. The suits love it too and, most importantly, the client. We enjoyed it so much!’
Senior Broadcast Producer, Leo Burnett Melbourne
Punching above and proud of it
This one really put the ‘nice’ in Mighty Nice. Nice watercolours, nice collaborators, and a really nice client. Bringing these hilarious characters to life was an absolute pleasure. The realism of nature combined with unexpected comedic timing produced a particular quirkiness which is right in our sweet spot.
Our long-time friends at Leo Burnett Melbourne are some of the nicest folks to work with – and this project was no exception. The working relationship we share is insanely collaborative. Plus, we got to work together to select some seriously funny Australian comedians who gave voice to these cute characters.
‘Charming’ and ‘very punny’ are the two labels we’d give the end result. Treat Me Good for Proud & Punch. A feel-good film for some feel-good treats.
The nicest of nice
This project went all David Attenborough on our asses. Meaning we spent a LOT of time watching nature docos and observing the movements of iconic Aussie animals in microscopic detail.
What a treat to bring the original illustrations from artist Phillip Small to life in this campaign for Peters’ all-natural pops. And the feel we achieved for the animation was exactly that – all natural. Our team worked endlessly to recreate the hand-painted watercolour effects for the animals and backdrops.
The ‘real-world’ results allowed feathers to ruffle and leaves to rustle in the gentle breeze. Delightful.