QBE CAMPAIGN 2015 – 2019

for QBE

and The Core Agency

QBE CAMPAIGNs
2015 – 2019

for QBE
and The Core Agency

“Just when you think it already looks amazing Mighty Nice continues to tweak and polish every film taking it to a whole new level.”

JON SKINNER

Core Founder & Creative Partner

QBE – BOunce:

We were approached to design and craft a set a cast of characters for QBE, and to flesh out an expandable world through which an endless amount of insurance stories could be told.  Using bold geometric forms as inspiration for our designs, we developed a set of stylised, quirky characters that could exhibit a tonne of charm when brought to life in animation.

We loved crafting the ownable and unique look for the QBE story world. A classic narration-driven format was used to set up each story, preparing the viewer for another little sequence of shenanigans. With the growth of the campaign, our family of characters and stories has grown into a charismatic quirky cast that has travelled nation-wide.

QBE : Call Me or Click!

With a detailed lighting and texturing approach, we aimed to give the characters and environments a very tactile and physical quality. Combined with an exaggerated animation approach, and a world teeming with fun details, we developed a recognisable look for the QBE characters and their world, that can expand indefinitely as the campaign grows.

Mighty  Crew

A Mighty Crew with Nice Talent

and the most decent human beings you’ll probably ever meet…

QBE : Launch

DIRECTOR

Robertino Zambrano

Executive creative director

Darren Price

Creative Director

Softly Dunstan

Producer

Gabrielle Joosten

DESIGNER/STORYBOARD ARTIST

Jason Pamment

DESIGN AND CONCEPT DEVELOPMENT

Alex Grigg

Technical Direction

Vincent E Sousa

3D layout

Ben Hubbard

3D Modelling

Greg Petchkovsky, Serge Astahov, Dominic Lau

Rigging

Alex Toufaili, Ludovic Abas

Animation

Ben Hubbard, Michael Singca

LIGHTING, RENDERING & VFX

Greg Petchkovsky, Serge Kovalenko,
Vincent Sousa

Compositing

Fiona Lu, Navid Bagherzadeh

Matte Painting

Jason Pamment

QBE : Bounce

DIRECTOR

Alex Grigg

Executive Producer

Jackie Archer

Senior Producer

Tina Braham

Production Coordinator

Diana Angelius

Head of Studio

Jeremy Howdin

Edit

Oscar Torres

Storyboard

Bonnie Forsyth, Jeremy Carlen

Design

Jarrod Prince, Manddy Wyckens

Modelling

Greg Petchovsky, Carly Glover, Akhil Mittal, Tristan Lock, Nicole Padilha, Guy Robinson

Rigging

Vincent E Sousa, Ludovic Habas

Animation

Duncan MacLaren, Ben Hubbard, Darragh White, Bill Northcott

LIGHTING

Sergejs Astahovs, Rowan Karrer, Rebecca Selmes

Compositing

Gareth Chang, Federico Martinez

QBE : Call Me or Click!

DIRECTOR

Alex Grigg

Executive Creative Director

Darren Price

Creative Director

Softly Dunstan

Head of Production

Gabrielle Joosten

Producer

Jane Reynolds

Head of Studio

Jeremy Howdin

Storyboards

Pete Yong

Design

Alex Grigg, Manddy Wyckens

Modelling & Surfacing

Serge Astahov, Greg Petchkovsky, Nicole Padilha

rigging

Ludovic Habas

Layout

Lucas Michaels

Animation

Lucas Michaels, Ben Hubbard, Mike Singca

Lighting

Serge Astahov, Greg Petchkovsky, Oliver Abbot

Senior Compositor

Vincent E Sousa

QBE : Send & Switch

Director

Alex Grigg

Executive Creative Director

Darren Price

Creative Director

Softly Dunstan

Producer

Jane Reynolds

Head of Studio

Jeremy Howdin

Storyboards

Pete Yong

Design

3D Modelling

3D Modelling

Greg Petchkovsky, Serge Astahov, Dominic Lau, Ben Shearman

Technical Support

Wayne Osborne

Rigging

Ludovic Habas

3D Layout

Lucas Michaels

Animation

Lucas Michaels, Cam Ralph, Mike Singca

Lighting & Rendering

Greg Petchkovsky, Serge Astahov, Jeremy Howdin, Romain Haddad

Compositing

Vincent E Sousa, Romain Haddad, Jess Hunt

Motion Graphics

Mike Singca

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