Introducing the world to a new product from a top-shelf brand is no small feat. These short films are bold, energetic, and fun – showcasing how the Da Vinci pen can splash a bit of colour into everyday life. Our character, Elle, is a talented designer looking for ways to bring creativity into the daily grind. Inspired by the urban scrawl out the window of her morning commute, she experiments with animation on-the go, thanks to the mobile nature of her device.

Sketching over live footage was really fun for our team. It allowed us to get into Elle’s headspace and bring her vision – and Samsung’s – to life…. reminding us what it means to be every day creatives beyond the confines of a bricks-and-mortar studio.