Square Peg

for Sprinklr

and Mechanica

SQUARE PEG

for Sprinklr
and Mechanica

Sprinklr is a social media management platform with offices across the globe. Sprinklr required a brand story that was not only informative, but also visually spectacular, engaging and non-verbal to ensure communication across all types of business, industries, countries and languages.

DARREN PRICE

Director

whimsical and
abstract world

Our story begins in a stylised, abstract world – nicely geometric, and simply constructed, with basic shapes representing what consumers want. Nexus and Mighty Nice, the brief from Sprinklr was to explain in a whimsical and emotive way how Sprinklr can help manage and evolve your business. As the story evolves, a business owner gains ground, initially meeting demand but then realising that the need has evolved.

A square peg won’t fit in a round hole. Now more than ever before, customers are connected and empowered through many social media platforms – and businesses need to listen to them. The need for a deeper knowledge of what the consumer wants requires a more effective response.

Through a “listening machine” which Sprinklr can provide, a different stylised word is recognised, thus resulting in better sales and greater customer satisfaction.

charming, colourful +
minimalist!

Robin Davey was our Lead Designer. With sweet characters, a visual language, and an informative story to tell, we have chosen a charming, colourful, minimalist illustrated style to create this world. Robin’s 2D graphic style was then pushed further into a 3D miniature model world at Mighty Nice. Wood grain textures, richly rendered backgrounds and 2D animated faces upon simple geometry created a rich look.

A Mighty Crew with Nice Talent

and the most decent human beings you’ll probably ever meet…

DIRECTOR

Darren Price

SENIOR PRODUCER

Tina Braham

HEAD OF STUDIO

Jeremy Howdin

CO-PRODUCER

Mechanica: Brian Smith

PRODUCTION COORDINATOR

Diana Angelius

EXECUTIVE PRODUCERS

Jackie Archer
Nexus: Luke Youngman

DESIGN

Robin Davey
Jason Pamment
Thibaut Scalesse

STORYBOARD

Bonnie Taylor
Victoria Dinh
Jeremy Carlen

MODEL/SURFACE

Tristan Lock
Simon Linge
Isaac Turier
Cosmo Park

RIGGING

Vincent E Sousa

3D ANIMATION

Duncan MacLaren
Mike Singca
Guy Jamieson
Darragh White
Tessa Eden
Oscar Torres
Murray Gardner

2D ANIMATION

Bonnie Taylor
Christine Wilson
Ryley Miller

LIGHTING

Simon Linge
Isaac Turier
Rowan Karrer

COMPOSITING

Chris Angelius
Matt Brunner
Fiona Lu
Gerad Gray
Marco Sgubin
Jeremy Carlen

EDIT

Oscar Torres

SOUND

Brains & Hunch

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