Telstra : CAMPAIGN – 2015-2016

for Telstra

and DDB

Telstra : CAMPAIGN – 2015-2016

for  Telstra
and  DDB

“We created an epic mashup of TV and film genres, which came alive in a high energy sequence which was a joy to animate.”

ROBERTINO ZAMBRANO

Director – Mighty Nice

Telstra : Data Share

Inspired by the Telstra “Spectrum” branding, we developed a unique “low-poly” design language for our campaigns. Starting from hand-illustrated designs, we sculpted our final forms in 3D, with organically placed edges and divisions to create a family of simple, highly-stylised objects.

The stories in these campaigns are driven by candid, off-the-cuff, and highly-relatable narrations. Our visuals were designed to help reflect this style of storytelling, with tactile, physical-feeling visuals seamlessly flowing and building from one metaphor to the next, as the narrator tells their story.

Telstra : Pre-paid

We created a system for breaking these objects down in animation, allowing us to build and transform objects with a tactile charm. This simplified low-poly aesthetic was combined with realistic creature animation and observed physical effects, to add a balance of complexity and sophistication. The characters and props were brought to life in an entertaining mashup of rich movement and colour

and the most decent human beings you’ll probably ever meet…

DIRECTOR

Robertino Zambrano

Executive creative director

Darren Price

Creative Director

Softly Dunstan

Executive Producer

James Hudson

Head of studio

Jeremy Howdin

Storyboards

Ben Ommundson

Design

Elijah Akouri, Jason Pamment

CG Lead

Vincent E Sousa

3D Modelling

Greg Petchkovsky, Dominic Lau, Ben Shearman. Gary Fouchy, Elijah Akouri, Will Brand, Nathan Mitchell

Rigging

Ludovic Habas

3D Layout

Ben Hubbard, Michael Singca

Animation

Lucas Michaels, Cam Ralph, Mike Singca, Inès Pagniez, Matt Diks

Lighting & Rendering

Greg Petchkovsky, Gary Fouchy

Compositing

Jess Hunt, Chuong Vu

DIRECTOR

Robertino Zambrano

Executive Creative Director

Darren Price

Executive Producer

James Hudson

Producer

Jane Reynolds

Head of Studio

Jeremy Howdin

Design

Shane Devries

Storyboard

Peter Yong

CG Lead

Vincent E Sousa

Modelling & Surfacing

Wayne Osborne, Serge Astahov, Tristan Lock, Romain Haddad

Rigging

Ludovic Habas

Animation & Layout

Mike Singca, Ben Hubbard, Paul Ziola, Brad Betts, Matt Diks, Kate Kerrigan

LIGHTING & Rendering

Serge Kovalenko, Serge Astahov, Wayne Osborne

Compositing

Vincent E Sousa, Romain Haddad

Directors Assistant

Derek Lau

DIRECTOR

Robertino Zambrano

Executive Creative Director

Darren Price

Executive Producer

James Hudson

Head of Studio

Jeremy Howdin

Design

Shane Devries

Storyboard

Peter Yong

CG Lead

Vincent E Sousa

Modelling & Surfacing

Wayne Osborne, Serge Astahov, Tristan Lock

Animation & Layout

Paul Ziola, Matt Diks, Kate Kerrigan, Brad Betts, Mike Singca, Ben Hubbard

Lighting & Rendering

Serge Kovalenko, Serge Astahov

Compositing

Vincent E Sousa, Romain Haddad

Directors Assistant

Derek Lau

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