Toyota GR  –  Metalmorphosis

for HERO

and Toyota Motor Corporation Australia

Toyota GR  –  Metalmorphosis

for HERO
and  Toyota Motor Corporation Australia

“This is essentially an action car film as seen through the eyes of an animator. It not only speaks to the very core principles of animation to first of all achieve the effect in camera, but, once we nailed the technique the animations themselves needed to be amazing. Mighty Nice added an amazing technical and creative craft to this film”

Toby Pike

Director at Scoundrel Films

ON TRACK AND
IN CAMERA

Everyone in animation has a soft spot for the zoetrope – the animation device that predates film.

So when long-time collaborator and Scoundrel director, Toby Pike, asked us to help turn Melbourne’s Calder Park Thunderdome into a zoetrope with Toyota’s new GR Corolla becoming the camera we jumped at the chance.

With the racetrack as our peg-board, we created hundreds of animation cels which were then pasted along the 1200m span of barriers, tunnels and track. Cameras mounted both inside and out of the car then captured the static artwork at speed creating all the animation “in-camera”.

Driving the creative

This was a highly technical and ambitious project pulled together by a local dream team – with Mighty Nice’s animators creating the frames that were shot in camera by Scoundrel and with Heckler providing the final grade and post.

We used a combination of animation techniques so we could take the initial art and then find the most exciting ways to transform the vibrant, detailed design into action-packed motion sequences. By the nature of needing to print all the final frames we animated each shot at higher resolutions than usual.

The final animation leveraged a mixture of cel animation on 1’s, After Effects and 2.5D techniques as we found the best solution for each shot whilst still keeping a consistent organic flow across each scene.

A Mighty Crew with Nice Talent

and the most decent human beings you’ll probably ever meet…

Client

Toyota Motor Corporation Australia

Agency

HERO

Director

Toby Pike

Designer

James Jirat Patradoon

Animation director

Alex Grigg

Executive Creative Director

Darren Price

Executive Producer

Tina Braham

Producer

Diana Angelius

Head of Studio

Ben Seager

2D Animators

Dom Aldis, Hozen Britto, Joe Sparkes, Amy Charlick

Animation Clean-up

Wendy Lu

compositors

Gary Fouchy, Mike Lomas, Pete Nizic

Production company

Scoundrel

Post Production Company

Heckler

Sound Studio

Squeak E Clean Studios

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