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3M – Elevate Your Air
Art

We had a number of design challenges with this project. We wanted stylised, human characters that are simplified from reality. Yet still observational in the way they capture fashion, haircuts, and the character of a person. To feel real, yet simplified.

And the environment needed to be detailed, and feel recognisable, but still be stylised by the artists. Combining beautiful matte paintings with CG modelling and careful compositing allowed us to bring the city to life and create atmospheric shots that served the story and the product.

Real simple!

Story

This film has an optimistic animated story with the simple message that we can now live freely and with more confidence, thanks to the new consumer respirator from 3M.

We aimed to keep it light hearted, following a young dad chasing a getaway balloon through the streets of the city. At every turn there are potential concerns, but with dynamic, fluid animation, we show our hero dodging and weaving in chase to eventual success and an emotional ending.

Thanks Dad!

Craft

One element that was exciting to us on this project was creating simulated cloth entirely within Marvelous Designer. Fabric can be tricky to get right, but with this approach we saw convincing out-of-the-box results that required minimal tweaking quickly. It proved to be a huge time-saver once we worked out the pipeline, and created some of the nicer moments of animation in the spot.

  • Director
    Michael Shiao Chen
  • Creative Director
    Darren Price
  • Nexus Executive Producer
    Juliet Tierney
  • Head of Production
    Tina Braham
  • Producer
    Diana Angelius
  • Head of Studio
    Jeremy Howdin
  • CG Supervisor
    Gary Fouchy
  • Storyboard Artist
    Bonnie Forsyth
  • Visual Development
    Anthony Vivien
  • Character Design
    Michael Shiao Chen
  • CG Environment Design & Matte Painting
    Simeon Schaffner
  • Character Modelling
    Gabriel Salas, Francis Ogun, Guzz Soares
  • Environment Modelling
    Billy Harrison, Trent Rogan, Cosmo Park
  • Hair & Cloth Sims
    Michael Shiao Chen, Billy Harrison, Trent Rogan
  • Layout Animation
    Daniel Cohn
  • Animation
    Duncan MacLaren, Jins Jose, Cameron Tyler
  • Rigging
    Miquel Campos, Ben Seager
  • Lighting
    Serge Kovalenko, Trent Rogan, Billy Harrison, Cosmo Park
  • Composite Lead
    Vincent E Sousa
  • Composite
    Chris Charlton, Dan Alvarez, Oliver Faldo