This story of help is delivered by Mark Bresicano himself in a casual, natural way. He states what happened without embellishment, but with a lot of heart.
We wanted our artwork to represent this same vibe. Textures, brush strokes and a reduced colour palette keep a loose, casual feel to the imagery. Smooth transitions and flowing imagery roll the story along effortlessly. Alex Grigg’s minimal design style is perfect for this kind of film – like editorial illustrations brought to life.
A story in pictures
The one minute ad features Bresciano explaining how he “did what any other dad would do” and helped tie up the shoelace of a mascot on crutches once the national anthem had been sung on the field.
NRMA’s ‘Help is Who We Are’ brand positioning aims to highlight the everyday Australian heroes who go out of their way to help.
Any other dad…
Each shot of the film was designed as a style frame. More than 20 beautiful illustrations kicking off the process.
The challenge as we moved to next stages was to maintain that initial flair of the concept art as we animated the drawings frame by frame and rebuild as animation. We created a lot of libraries of animated textures, and used a lot of hand-drawn techniques to recreate the look in motion. The animators and compositors really got behind the project and created something great in this Australian story.
Freaks on the team!
