“Working with Mighty Nice was like spending time with magicians. They astounded us with what they can do, charmed us, and their craft is considered. A lovely group of people who can turn thoughts into beautiful action. They helped us create something we could have never imagined. Highly recommend MN!”
JACKSON LONG
Creative Director at Apparent
to feel is
to be alive
The aim of the piece was to assault the viewers with colour and energy, while reminding them of the thrill of live sport. Our mission was to find a creative balance in a multimedia design that didn’t overwhelm but still smashed it for six.
A narrative shown from the ball’s POV, we follow the ball from the bowler to the batsman, fly through the air, then into the crowd.
Go the tonk
on technique
We were going to do a simpler 2D animated treatment to create trails that come off the players. As the project evolved we took the data from the camera and then used Houdini to create the trails and graphics.
This was so we could make the most of the dynamic camera work. Our stylised speedlines amplified the intensity of the action.
and the most decent human beings you’ll probably ever meet…
