King : Candy Crush

“From the first pitch frame to the beautifully detailed finished film, our lovely colleagues at Mighty Nice strove to take this project to another level.”


The Candy Crush TVC challenge was to take all the visual elements from the game and bind them together into a world that is recognisable to game lovers, but also a believable new world. A world where 2D characters sit alongside translucent 3D jelly frogs and, of course, giant volatile candies.

A World of Candy


Candy Crush is the second of two major brand spots for King via Albion and Nexus Productions London.

The characters are animated in an aesthetically pleasing mix of 2D animation projected onto 3D planes, which blend seamlessly into a full CG landscape of epic Candy proportions.

We had a lot of fun making this spot, problem solving every step of the way. We hope you enjoy it as much as we do!

Candy Crush


We love mixing traditional 2D animation with all the lovely rendering you can do in 3D. We initially animated all the characters (except the frog) as line drawings, then coloured them – and finally imported them into 3D and placed them on cards.

This immediately looked very tasty, but then when 2D feet stamp into a jelly traps or when Tiffi catches the 3D mystery candy the overall lighting and rendering really bind it all together, making something that possibly shouldn’t work, look brilliant.

  • Director
    Darren Price
  • Producer
    Claire Thompson
  • Nexus Producer
    Isobel Conroy
  • Studio Leads
    Denis Bouyer & Alex Grigg
  • Storyboards
    Peter Yong
  • Environment Design
    Jason Pamment
  • Matte Painting
    Chris Jones
  • Modelling
    Akhil Mittal
    Tristan Lock
    Wayne Osborne
    Nigel Waddington
  • Rigging
    Axel Tillement
  • 2D Animation
    Ben Ommundson
    Aaron McDonald
    Alastair Sew Hoy
  • 3D Animation
    Ben Hubbard
  • Lighting & Rendering
    Nigel Waddington, Serge Kovalenko
  • 3D Effects
    Niral Rajani
  • Compositing
    Denis Bouyer, Nick Deboar, William Gammon

The Mix