A coffee in the morning is to many a necessity, but also a nice ritual. A bit of “me” time. A little pause and catch-up between partners.
The sun is rising and the light is kissing the edges of trees and colouring the sides of buildings. Beautiful lighting effects can trigger those dreamy warm feelings associated with friendship and memories. We love this look and feeling created by building images from light.
Light & Shadows
Eight O’Clock is well established in the American coffee market. It is a trusted brand that is “straight talking”– with the packaging and design both minimal and elegant.
The red, gold, black and white form a strong branding palette that that we expanded for the campaign.
Mighty Nice are excited to showcase their classic modern design style for the Eight O’Clock animated TVCs and social campaigns.
Connection + Strong Brand
There is a beauty and quality to be found in frame by frame traditional animation. We created smooth, flowing digital drawings that are immediately engaging, taking the viewer on a journey as we transition cleverly from scene to scene.
Although we used strong traditional draftsmanship, the planning of the animation utilised a mix of 3D animation and computer trickery to create motion that is more sophisticated than what an animator can easily draw.
In the colouring process, we used slightly roughened pencil lines and added texture and soft gradients to any block colour.
In compositing, we created volumetric shards of light, and added tiny particles of dust in the air to add some love to that morning light and warm up the scenes.
