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HBF – Affordability

“Mighty Nice is such an apt name for this team of very talented people because every dealing with them is so enjoyable, collaborative and well… mighty nice. They’re passionate about bringing our scripts to life and go above and beyond to make them better than we ever thought they could be. Their level of craft is exceptional and we consider them to be true creative partners.”

Art

This project is part of an ongoing series of jobs, all part of the same campaign. Having built the characters from scratch, we know them very well and have been part of their development since day one. We always try to bring in fun little ideas and details to make these spots as rich as possible, which I think is what the client appreciates the most in our work.

Story

For this new opus of the HBF Quokka campaign, we had to flex and stretch our 3D characters into crazy yoga poses! We loved the concept that the agency presented to us, and the technical challenges associated with it. It was a great opportunity for us to push these characters further and add another fun piece to our HBF collection.

Expanding the universe in which these quokka live. It was great to add a new character to the roster, create a nice sunrise environment to reinforce the vibe (usually these spots are always set in a midday light), and see them do a brand new activity together.

Craft

We had to adapt the characters for much wider ranges of motion to put them in the poses the client was after. A lot of rigging/skinning tweaks and some work on the fur was necessary to get them to look good. The editing also required quite a few versions in order to pack everything that was in the script in the 15s timeline.

  • Director
    Gary Fouchy
  • Creative Director
    Darren Price
  • Head of Production
    TIna Braham
  • Producer
    Chloe Marshall
  • Head of Studio
    Ben Seager
  • Storyboards
    Bonnie Forsyth
  • Design
    Alea Trinajstic
  • Model & Surface
    Billy Harrison, Trent Rogan
  • Rigging
    Tessa Eden
  • Animation
    Duncan MacLaren, Ben Hubbard
  • Fur
    Billy Harrison, Trent Rogan
  • Light & Render
    Mike Lomas, Billy Harrison, Trent Rogan
  • Composite
    Fiona Lu, Gary Fouchy
  • Print
    Alea Trinajstic