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HBF – I Need A Zero

“The minute we saw ‘Holding out for a Zero’, we knew this was the idea to take to market – big, bold and uplifting.”

David Greig
General Manager, HBF
Art

Our team was excited to jump right in after we scored this brief. Taking a deep-dive into the iconic 80’s hair styles, we couldn’t wait to dress our favourite marsupials in some backlit, smoke haze scenes.

Power ballads

Story

Mighty Nice and Leo Burnett Melbourne united again to bring back HBF’s sassy, straight-talking quokkas and celebrate the health insurer’s 0% premium increase in 2020.

Celebrating 1.2m views on Youtube, this spot is the is the fourth instalment from Mighty Nice x Leo Burnett x HBF.

Using as many 3D animated assets as we could from the 30 second spot, we were also asked to create an extended lyric video to run alongside in socials.

 

To the max

Craft

Lyric Video
Motion Direction: Peter Nizic
Design: Monica Higgins

  • Director
    Darren Price
  • Art Director
    Gary Fouchy
  • Head of Production
    Tina Braham
  • Producer
    Diana Angelius
  • Head of Studio
    Jeremy Howdin
  • Storyboards
    Mriganka Bhuyan, Bonnie Forsyth
  • Design
    Monica Higgins, Bonnie Forsyth
  • Model & Surface
    Tessa Eden, Billy Harrison, Trent Rogan, Ali Zreik
  • Rigging
    Tessa Eden, Ali Zreik
  • Animation
    Duncan MacLaren
  • Fur
    Billy Harrison
  • Light & Render
    Billy Harrison, Trent Rogan, Tessa Eden
  • Composite Lead
    Gary Fouchy
  • Composite
    Fiona Lu, Daniel Alvarez
  • Print
    Tessa Eden
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