HBF Campaigns

for Leo Burnett Melbourne
and HBF

"Working with Mighty Nice on our little HBF Quokkas is never not enjoyable. The process is smooth, seamless and everyone on the team is so lovely and collaborative. There are no egos and it feels like a genuine partnership. While I’m sure the team is going hell for leather behind the scenes to meet our deadlines, you would never know, because they always appear calm, prepared, and ready to solve any curveballs thrown their way. Mighty Nice set very high standards for themselves and they deliver, time and time again, always making sure that every bit of fur is catching the light just right. They add enormous value to our scripts, making them funnier, richer, and more charming each time, and the crew at Leo’s, PXP and HBF couldn’t be happier."

Michelle Walsh

Creative Director, Leo Burnett Australia

A WHOLE LOTTA
QUOKKAS

They’re cute but savvy and they’re quick to call out anything. It’s been a delight to bring to life the cheeky, straight-talking quokkas that have become synonymous with HBF, and help highlight the company’s track record as a truly member-focused health fund.

Over the last 5+ years, we’ve collaborated closely with Leo Burnett and HBF to expand the world in which these quokkas live from just Rottnest Island. These spots are all about performance and put all that is great about our quokka front and centre. We love bringing to life every new concept the agency presents to us - from 80’s power ballads, to yoga, to crystal balls - as well as tackling the creative and technical challenges each script brings along with them.

"Having done a few projects with Mighty Nice, they always seem to exceed expectations. They are such a great bunch to work with, and every job runs extremely smoothly. There’s so much detail and care that goes into their work and it shows! It’s nice to have such a collaborative team to work with, knowing that any challenge will be solved, whilst keeping our clients stoked with the outcome." - Soraya Darwish, Producer, Leo Burnett

THERE'S NOTHING A
QUOKKA CAN'T DO

Initially we created the fur using hair creation software Ornatrix but as technology has developed, so has our software and method of creating, lighting and rendering the quokka fur.

After recreating and evolving the quokkas and changing hair solutions multiple times, we can now mimic any real world setting to create a perfectly solid, photo-real representation of millions of strands of fur - and it just keeps getting better! Just ask Osher!

“The beauty of the quokkas is that they are not the brand, but they personify HBF members, enabling them to take on a new tone and say the things the brand itself couldn’t say… What we now have is a creatively cohesive brand across the country, with the attitude of challenger - how often do you see a brand champion farts on television?”
- Ms Lisa Ardagh [HBF General Manager Marketing and Engagement]