We always aimed to have scenes that are beautifully designed, yet minimal. Simply animated to enhance the voiceover and communicate the ideas. They are interspersed with live action transitions to keep it interesting – as do our camera moves. We often change axis and speed of motion to maintain the viewers attention eg. around “manage risk and respond to the unexpected”.
We aim to lift our graphics off the board and wrap around our brainstorming team in live action. Using some 3D animation, and careful tracking of the live action and a lot of rotoscoping, we are able to integrate a brand language in with a more human element.
And finally we escalate the whole film for a beautiful abstracted ending with colour explosions and energy as we reach “infinite possibilities”.