This is such a fun and simple animation that had the same effect working on it as when it went to air – it puts a smile on your face.
With bright “kawaii” images transitioning from one to another, backed up by a charming music track that is painfully contagious, we wanted to demonstrate how safe, fast and convenient it is to purchase with Paypal.
Plasticine! The missing ingredient. We already had cute design, bright colours, rainbows, music and smiles. Creating this ad was like bubbling up a magic spell for happiness. The plasticine added texture, and lighting. An extra level of quality and warmth. Here are some of our test renders as we developed the look.