QBE : Launch

Fate seems to have a grudge against this quirky family as they submit to car-crushing hailstorms and roof-wrecking thunderstorms. Luckily their mishaps are 100% covered by QBE Insurance.


We loved crafting the ownable and unique look for the QBE story world. Using bold geometric forms as inspiration for our designs, we developed a set of stylised, quirky characters that could exhibit a tonne of charm when brought to life in animation.


We were approached to design and craft a set a cast of characters for QBE, and to flesh out an expandable world through which an endless amount of insurance stories could be told. A classic narration-driven format was used to set up each story, preparing the viewer for another little sequence of shenanigans.

With the growth of the campaign, our family of characters and stories has grown into a charismatic quirky cast that has travelled nation-wide.


With a detailed lighting and texturing approach, we aimed to give the characters and environments a very tactile and physical quality. Combined with an exaggerated animation approach, and a world teeming with fun details, we developed a recognisable look for the QBE characters and their world, that can expand indefinitely as the campaign grows.

  • Director
    Robertino Zambrano
  • Executive Creative Director
    Darren Price
  • Creative Director
    Softly Dunstan
  • Producer
    Gabrielle Joosten
  • Designer/Storyboard Artist
    Jason Pamment
  • Design and Concept Development
    Alex Grigg
  • Technical Direction
    Vincent E Sousa
  • 3D Modelling
    Greg Petchkovsky
    Serge Astahov
    Dominic Lau
  • 3D Layout
    Ben Hubbard
  • Rigging
    Alex Toufaili
    Ludovic Abas
  • Animation
    Ben Hubbard
    Michael Singca
  • Lighting, Rendering & VFX
    Greg Petchkovsky
    Serge Kovalenko
    Vincent Sousa
  • Compositing
    Fiona Lu
    Navid Bagherzadeh
  • Matte Painting
    Jason Pamment