QBE : Send and Switch

In this piece we got to introduce a new family to the QBE brand, which meant designing some brand new characters and home. We really relished the chance to grow the QBE universe.


Core came to us with a great new campaign, a simple way to let QBE help you switch from the competition and get a better deal in the process, and we worked hard on keeping the story telling clear while being sure to keep the playfulness of the QBE world. We also created new characters tell this story – Jen, the multitasking, world beating mum and her helpful twins, Mila and Oscar. We really take our time when it comes to characters and their relationships with each other. It’s a subtle thing, it always takes these stories to a much more rewarding place.

Send and Switch


Having established a great look and feel in previous campaigns, you might think we didn’t have to refine much for ‘Send & Switch’. But every job presents new challenges, and sometimes we might just add Too Many Fingerprints into the plasticine (now dialled back). Interior daylight, exterior house surfacing and power-pole wood also needed fresh investigations.

  • Director
    Alex Grigg
  • Executive Creative Director
    Darren Price
  • Creative Director
    Softly Dunstan
  • Producer
    Jane Reynolds
  • Head of Studio
    Jeremy Howdin
  • Storyboards
    Pete Yong
  • Design
    Jason Pamment
  • 3D Modelling
    Greg Petchkovsky
    Serge Astahov
    Dominic Lau
    Ben Shearman
  • Technical Support
    Wayne Osborne
  • Rigging
    Ludovic Habas
  • 3D Layout
    Lucas Michaels
  • Animation
    Lucas Michaels
    Cam Ralph
    Mike Singca
  • Lighting & Rendering
    Greg Petchkovsky
    Serge Astahov
    Jeremy Howdin
    Romain Haddad
  • Compositing
    Vincent E Sousa
    Romain Haddad
    Jess Hunt
  • Motion Graphics
    Mike Singca

Light & Texture