Diving Into The
Dark Side of Tech
Ok, this one is more mighty than nice. ‘Get your Brain Back’ is the cautionary tale we all need to hear. Dark. Dystopian. But offering the hope of tangible relief from the ocean of distraction that’s pulling us under.
The Danish minds behind reMarkable asked us to tap into the collective fear that man-made machines will rise to dominate humankind. And, um, isn’t that kinda already happening?
We’re all tech addicts. The innocent-looking devices we hold in our hands have us wrapped around their little apps. But how can we think great thoughts or make great art when distraction has become the norm? How can we enter a state of flow when the internet is at our fingertips?
Space to Think
And Create
It’s a simple but sophisticated idea. ‘Digital paper’ that creates space to reclaim our focus and private thoughts. A tablet without internet connection, existing outside the rabbithole of the world wide web.
This is a short film to start a revolution. A protest against distraction.
And, did we tell you this was shortlisted for the 2019 Clio Awards?
“I couldn’t be more proud of the final film," says Darren Price, ECD of Mighty Nice. “We had a fantastic, dedicated team on this film. Our dailies were electric with their enthusiasm as everyone was inspired by the film’s message. That stuff is contagious and the film shows it.
Limitless
No Distractions
Co-directed by Mighty Nice’s Darren Price and Simon Robson, the film marks the launch of the new reMarkable tablet – a device that offers a paper-like experience for reading, writing and sketching.
‘Get Your Brain Back’ has its roots in classic dystopian sci-fi tales where man-made machines rise to dominate humankind. We live in a time where we are constantly bombarded with information. Distractions from social media notifications, emails, breaking news and pop up messages have become the norm. “We were charged with making a film that would shine a light on our audience’s digital obsession and yet at the same time hold their attention.”
As Simon Robertson, co-director explains, “Not an easy tightrope to walk. So we spent weeks conceiving animated sequences, metaphors and transitions with enough excitement to keep an audience engaged. Our animated ideas swim between the every-day and the abstract. Too much of the former and the message is too raw, too much of the latter and the message is lost. I think we struck a beautiful balance. I was constantly bowled over by the talent of the Mighty Nice team and their dedication to the craft.”


A Mighty Crew with Nice Talent
and the most decent human beings you’ll probably ever meet…
Client
reMarkable
Agency
&Co
Animation Production: Mighty Nice
Co-Directors
Darren Price & Simon Robson
Senior Producer
Tina Braham
Junior Producer
Diana Angelius
Head of Studio
Jeremy Howdin
Storyboard
Bonnie Forsyth, Michael Shiao Chen, Alex Dray, Adrienne Bolina
Design
Michael Shiao Chen, Bonnie Forsyth, Simon Robson, John Engelhardt, Maxime Dupuy, Baptiste Groazil, Jason Pamment
Animation
Bonnie Forsyth, Michael Shiao Chen, Bryce Pembderton, Aaron McDonald, Ben Grimshaw, Leanne Lee, Josh Trotter, Milo Gluth
Clean Up
Adrienne Bolina, Oscar Nimmo, Joanne Lee-Jung, Lester Chan, Tessa Eden
3D
Trent Rogan, Cosmo Park
Composite
John Grist, Chris Angelius, Fiona Lu, Bethany Levy, Mathieu Carlot
Pitch & Development
Softly Dunstan
Sound
Adrian Aurelius
Production Company : Nexus
Executive Producer
Ollie Allgrove
Producer
Doireann de Buitlear
