Rhinocort –
Take Charge With Rhino

for Johnson & Johnson

and JWT Sydney

Rhinocort –
Take Charge With Rhino

for Johnson & Johnson
and JWT Sydney

Mighty Nice thoroughly enjoyed collaborating with Marie Thorhauge on the design and evolution of the Rhino character.



Character Designer

Rhinocort and JWT needed a character with style and attitude. We developed an illustrative style that could swagger with street cred, offer strong brand recognition through colours, and enough texture to the cat fur and pollen to catch the attention of allergy sufferers.

Marie is an Emmy-winning Danish designer specialising in character design and visual development. Her work has a sophisticated nordic edge characterised by clean graphic shapes, and organic textures.

Rhino is our hero and a delivers his lines perfectly with a New York wiseguy accent.  He is such a smooth mover – totally unflappable and rolls with the punches knowing he has Rhinocort up his sleeve. Rhino has an unwaveringly positive attitude, always a smile on his lips and a few snappy quips at the ready that he delivers with a New York wiseguy accent.

He has no patience for time-wasters and tyre-kickers. His tough wiseguy street talk cuts through the hogwash. And you trust him. You know he wouldn’t rat you out and he’s always got your back. Mighty Nice delivered authentic acting, a wide range of expressions, and sharp charismatic delivery of lines – all key in giving these spots extra standout.

Hey! Tough guy!

The main performance of Rhino is animated in 2D, drawn frame by frame using traditional methods.

This includes his main body shapes, facial expressions and colours. We then had a few stages of detailing, where we added light and shadow, textures and little bits of linework in comping stage.

Special FX for fur floating in the air, a tsunami of cats, and pollen from flowers were generated digitally. The tsunami of cats has hand drawn elements but uses CG tricks to multiply appearances.

and the most decent human beings you’ll probably ever meet…


Darren Price

art director

Softly Dunstan

Senior producer

Tina Braham

Junior producer

Diana Angelius

Head of studio

Jeremy Howdin

assistant director

Simon Robson


Bonnie Forsyth


Marie Thorhauge, Bonnie Forsyth, Softly Dunstan


Trent Rogan


Bonnie Forsyth, Bryce Pemberton, Aaron McDonald, Andrew Onorato


John Grist, Supriya Bhonsle

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