“Mighty Nice are a team capable of anything. The production conversations are focussed around how we can make it better and never about why we can’t. You can feel the passion and the enthusiasm for great ideas. Super chill, super talented, mighty nice peeps.”
Kieran Antill
Exec. Director, Big Space Agency
Grow You
Good Thing!
This project for Selfwealth allowed Mighty Nice to do one of our favourite things: mix media in interesting new ways. Frame by frame 2D animation with intricate shading and gradients embed our characters into live action footage that has been shot using a timelapse technique. Both 2D and timelapse take a loooonng time but came out looking so good!
The brief from Big Space Agency described a really fun visual idea. The app Self Wealth helps you grow your investments, but also grow as a person. “Grow you good thing!”
Adding timelapse photography around Australia to the already time intensive process that is frame-by-frame animation made this both a challenging project, but also one we feel has visual stand-out. The compositing and crafting by our team seated the 2D animation into the footage nicely, without removing the illustrative feel.
All of it would be animated to a catchy song composed by Sonar Music, similar in vibe to “Friday on my Mind” but with lyrics that are about growing. Optimistic, fun, and positive!
A Mighty Crew with Nice Talent
and the most decent human beings you’ll probably ever meet…
Animation Production: Mighty Nice
Director
Darren Price
DOP
Simon Higgins
Executive Producer
Tina Braham
Producer
Chloe Marshall
Head of Studio
Ben Seager
Storyboards
Leanne Lee
Designers
Alea Trinajstic, Wendy Lu, Bonnie Forsyth
Animation
Alea Trinajstic, Wendy Lu, Jarrod Prince, Darcy Woodbridge, Amy Charlick, Bonnie Forsyth, Alex Dray, Tessa Eden
Colourist
Summer Agnew
Compositors
Gary Fouchy, Chris Zwar, Jamie Hoy, Mike Lomas
Alea Trinajstic, Wendy Lu, Tessa Eden, Gary Fouchy, Bonnie Forsyth