Sprinklr is a social media management platform with offices across the globe. Approaching Nexus and Mighty Nice, the brief from Sprinklr was to explain in a whimsical and emotive way how Sprinklr can help manage and evolve your business. They required a brand story that was not only informative, but also visually spectacular, engaging and non-verbal to ensure communication across all types of business, industries, countries and languages.


Our story begins in a stylised, abstract world – nicely geometric, and simply constructed, with basic shapes representing what consumers want.

As the story evolves, a business owner gains ground, initially meeting demand but then realising that the need has evolved. A square peg won’t fit in a round hole. Now more than ever before, customers are connected and empowered through many social media platforms – and businesses need to listen to them. The need for a deeper knowledge of what the consumer wants requires a more effective response.

Through a “listening machine” which Sprinklr can provide, a different stylised word is recognised, thus resulting in better sales and greater customer satisfaction.

The Square Peg


Robin Davey was our Lead Designer. With sweet characters, a visual language, and an informative story to tell, we have chosen a charming, colourful, minimalist illustrated style to create this world.

Robins 2D graphic style was then pushed further into a 3D minature model world at Mighty Nice. Wood grain textures, richly rendered backgrounds and 2D animated faces upon simple geometry created a rich look.

  • Director
    Darren Price
  • Design
    Robin Davey
    Jason Pamment
    Thibaut Scalesse
  • Storyboard
    Bonnie Taylor
    Victoria Dinh
    Jeremy Carlen
  • Model/Surface
    Tristan Lock
    Simon Linge
    Isaac Turier
    Cosmo Park
  • Rigging
    Vincent E Sousa
  • 3D Animation
    Duncan MacLaren
    Mike Singca
    Guy Jamieson
    Darragh White
    Tessa Eden
    Oscar Torres
    Murray Gardner
  • 2D Animation
    Bonnie Taylor
    Christine Wilson
    Ryley Miller
  • Lighting
    Simon Linge
    Isaac Turier
    Rowan Karrer
  • Compositing
    Chris Angelius
    Matt Brunner
    Fiona Lu
    Gerad Gray
    Marco Sgubin
    Jeremy Carlen
  • Edit
    Oscar Torres
  • Head of Studio
    Jeremy Howdin
  • Senior Producer
    Tina Braham
  • Co-Producer
    Mechanica: Brian Smith
  • Production Coordinator
    Diana Angelius
  • Executive Producers
    Jackie Archer
    Nexus: Luke Youngman
  • Sound
    Brains & Hunch