We created 2 spots in an illustrative 3D style, full of colour and shading to bring a unique look and feel to the piece. The opening is a dramatic and energetic close up of the sun, showcasing its size and power. We then bring it into our world by reaching up and grabbing it in the palm of our hand. The sun provides the light in the scene, bouncing off the hands creating interesting shadows and volumes of light at key moments.

Our 30 second spot is very performance based, focused on the visual metaphors of harnessing the sun, where our 15 second spot leads up to introducing the app. The whole thing was bundled up in all the wide and social formats, with some 6 second cutdowns and a few print stills thrown in too.

In lighting we generated a lot of different shading passes that we could combine, and applied a few compositing tricks to give the piece its own style. Many of the shaded elements are a combination of different subsurface passes with gradient maps applied in comp, topped with multiple specular passes for highlights and brighter areas of grain.

We also played close attention to the posing and how each hand shape appeared on screen, and moved between each key moment.