Step into a whimsical world of Sweet Relief with the Great British Bake Off's 2024 animated campaign. It's comfort telly at its best, delivering a hearty slice of cakey warmth and joy.

Directed by Bonnie Taylor Forsyth, produced by Nexus Studios and created at Mighty Nice, the campaign blends nostalgic 2D cell animation with playful, contemporary characters. Hosts Noel Fielding and Alison Hammond guide us from stormy skies into a vibrant land of cakes, jammy dodger flowers, and iconic bakes.

Embracing hand-crafted animation, the film’s raw, ungraded style reflects the heart and soul of Bake Off—where artistry, warmth, and tradition come together in every delicious moment. It’s been a visual feast to prepare along with an added career highlight for Bonnie of directing Noel Fielding.

We were blessed in our clients at 4Creative who understood the nostalgic nerve we wanted to hit with this piece. We balanced it out with a more contemporary design style for the characters to keep it fresh.

As a result we have a series of shorts that reflect the warm tone of GBBO as a series, peppered with some moments of comic wit. We took on the radical decision not to grade our characters for a more traditional film approach.

“As a fan for many years, Bake Off has been such an iconic, special project. Instead of leaning into all the tech tricks, we really wanted to bring it back to basics. No shortcuts. Just classic hand-crafted work. With something as special and hands-on as the Great British Bake Off, it’s home-baked all the way.”
- Bonnie Taylor Forsyth, Director, Nexus Studios