Inspired by the Telstra “Spectrum” branding, we developed a unique “low-poly” design language for the campaign. Starting from hand-illustrated designs, we sculpted our final forms in 3D, with organically placed edges and divisions to create a family of simple, highly-stylised objects.


The stories in this campaign are driven by candid, off-the-cuff, and highly-relatable narrations. Our visuals were designed to help reflect this style of storytelling, with tactile, physical-feeling visuals seamlessly flowing and building from one metaphor to the next, as the narrator tells their story.


We created a system for breaking these objects down in animation, allowing us to build and transform objects with a tactile charm. This simplified low-poly aesthetic was combined with realistic creature animation and observed physical effects, to add a balance of complexity and sophistication.

  • Director
    Robertino Zambrano
  • Executive Creative Director
    Darren Price
  • Executive Producer
    James Hudson
  • Head of Studio
    Jeremy Howdin
  • Design
    Shane Devries
  • Storyboard
    Peter Yong
  • CG Lead
    Vincent E Sousa
  • Modelling & Surfacing
    Wayne Osborne
    Serge Astahov
    Tristan Lock
  • Animation & Layout
    Paul Ziola
    Matt Diks
    Kate Kerrigan
    Brad Betts
    Mike Singca
    Ben Hubbard
  • Lighting & Rendering
    Serge Kovalenko
    Serge Astahov
  • Compositing
    Vincent E Sousa
    Romain Haddad
  • Directors Assistant
    Derek Lau