“The Girl Effect organisation has admirably mastered the art of creating short and powerful videos that inspire and move both old and new supporters. With excellent animation and a wonderful soundtrack, it’s no wonder that they have captured the imaginations of viewers all over the world, encouraging them to start conversations and make change happen.”
Wieden & Kennedy Portland
Director
Strength in
numbers
Mighty Nice worked with Weiden + Kennedy, Portland & Nexus Productions to produce the 2 minute animated awareness movie, called The Girl Effect, an initiative in the solution for eradicating poverty and raising standards of living in the developing world.
We took inspiration from traditional arts and craft of the African nations, plus modern curved shapes. The circle motif had already been established by the existing design and animations for Girl Effect. It is a perfect symbol for cyclical benefits of the Girl Effect program. In a pattern, a circle can represent community and strength.
The Girl Effect focuses on girls between the ages of 12 and 22 because when girls reach adolescence, opportunities are won or lost, often for a lifetime. Less than two cents of every international aid dollar spent in the developing world is earmarked for girls. The Girl Effect is a movement that reveals the potential of 600 million adolescent girls to end poverty for themselves and the world.
http://www.girleffect.org/
A Mighty Crew with Nice Talent
and the most decent human beings you’ll probably ever meet…
Client
The Girl Effect
Agency
Wieden + Kennedy, Portland
Animation Production: Mighty Nice
Director
Darren Price
Producer
Fiona Patterson
Designer
Softly Dunstan
Lead Animators
Toby Pederson, Peter Nizic, Ed Herringson, Laura Heath
Production Company
Nexus Studios